Orlando's business community is one of the most diverse in Florida — tourism and hospitality, technology and simulation, healthcare, construction, and a fast-growing professional services sector. Most of our Orlando clients tell us they want health insurance for employees but aren't sure if they can afford it. Our usual answer: in Orange County, you probably can, especially with the right carrier selection and contribution strategy.

Orlando sits in a mid-range pricing tier for Florida — significantly cheaper than South Florida and broadly comparable to Tampa. The carrier market here is genuinely competitive: Florida Blue has strong market share but Oscar and Ambetter have made real inroads with price-conscious employers, particularly in the hospitality and tech sectors.

Carriers in Orlando / Orange County

Orlando Employer Cost Estimates

Orange County small group plans at 65% employer contribution:

For Orlando's large hospitality sector, Bronze HDHP paired with an HSA is often the most cost-effective entry point — lower premiums, employees build HSA savings, and the employer can contribute to the HSA as an additional benefit. We structure these regularly for Orlando restaurant groups and hotel operators.

Tourism and hospitality employers: Orlando's tourism workforce has high turnover, which makes benefit design especially important. A strong benefit offering — even just a solid Bronze HMO — reduces turnover meaningfully. The math usually favors the insurance: a $300/month employer contribution costs far less than recruiting and training a replacement.