What a Florida Small Business Health Insurance Broker Does

A licensed health insurance broker serves as your advisor, quote aggregator, and enrollment coordinator — at no cost to you. Broker compensation is paid by the carrier as a percentage of premium; you pay exactly the same premium whether you use a broker or buy directly. The broker's job is to find you the best plan, explain SHOP credit eligibility, manage enrollment paperwork, and service your account through renewals.

An independent broker — as opposed to a captive agent tied to one carrier — can quote every carrier in your county and give you a side-by-side comparison. For Florida small businesses, this means comparing Florida Blue, Aetna, Oscar, Ambetter, and Molina (where available) in a single quote session.

What to Look for in a Florida Small Business Broker

Broker vs. Going Direct — What Changes

FactorUsing a BrokerGoing Direct to Carrier
Premium costIdenticalIdentical
Carrier optionsAll carriersOne carrier only
SHOP credit analysisIncludedUsually not provided
Enrollment supportBroker manages paperworkSelf-service or carrier CSR
Renewal shoppingBroker re-shops all carriersRenewal from same carrier only
Ongoing serviceSingle point of contactCarrier call center
Broker Cost: You pay no direct fee to use Sunstate Coverage. Carriers pay brokers a commission embedded in the premium rate structure — the same commission is paid whether or not you use a broker. Using an independent broker is effectively free advice and plan comparison, with no obligation to buy.

What We Do for Florida Small Businesses

Frequently Asked Questions

Do I pay more if I use a broker versus going directly to Florida Blue or Aetna?
No. Florida ACA small group premiums are set by the carrier and are the same regardless of whether you enroll through a broker, directly with the carrier, or via the SHOP marketplace. Carrier commissions to brokers are included in the rate structure — they do not add to your premium. Using an independent broker gives you multi-carrier comparison and ongoing service at no incremental cost.
Can a broker help me switch carriers at renewal without disrupting employee coverage?
Yes — mid-year carrier switches are generally not permitted, but at your annual renewal date you can switch carriers without a coverage gap. Your broker manages the transition: new carrier application, employee re-enrollment, COBRA notifications for any departing employees, and coordination of effective dates. Employees keep their existing coverage through the last day of the old plan and begin new coverage on the first day of the new plan — no gap if the renewal is managed correctly.

Work with a Florida Small Business Health Insurance Broker

We're licensed in Florida (#L088529) and work with small businesses across the state. Call (877) 224-8539 or use the form for a no-cost quote and SHOP credit analysis.